Crafting a Vision Statement That Resonates
A personal vision statement is a crystal clear depiction of what we’re about. It includes who we help, how we do it, and what the outcome is. My version also includes the why or purpose statement (because rewires are all about purpose).
Sounds great, right? Wouldn’t it be nice to sum up your whole ethos in 2 or 3 sentences?
Companies and brands pay advisors big bucks to boil these ideas down into a single statement so don’t expect to have a perfect answer the first time you look at the framework.
Sitting down with a blank sheet of paper and writing down the pitch-perfect version of three sentences that sum up your whole being is pretty daunting.
At our first offsite, Samantha and I stared at a flip chart for hours. Unable to succinctly fill in the blanks.
We help ________
Do ________
By________
It’s hard. We talked in circles around each question. We wanted to help everyone! We wanted to include all sorts of people in that first line. Is it women? Well, what about the men? And what about the people who don’t identify by those two labels?
Is it working professionals? What about entrepreneurs, people in unions, doctors, the military? So many people need help through major life transitions.
The ‘Do’ question was a bit easier - we had a clearer vision about the type of transformation we were here to support.
The last one was just as tough: we had so many ideas. Is it retreats, workshops, an online course, resources and guides, coaching, training-the-trainer? Once we decide who we want to help and how we want to help them, how do we pick from the long list of concepts to even know where to start testing.
Realistically, you won’t have all these answers on day one of a rewire. We don’t have them all sorted out on day 270 of this adventure. It changes over time, but asking yourself the question is a great starting point.
Oh, and ‘We’re Compass Rewire. Of COURSE we built a fun AI tool to get you started.